420 Jerseys Website

420 jerseys website screenshot

Custom WordPress Parent Theme

The 420 Jerseys website was created in January of 2015. 420 Jerseys was a product line developed by the Dime Bags product designer and distributed by Head Choice LLC. 420 Jerseys was based in Colorado Springs Colorado and was distributed internationally. The 420 Jersey WordPress theme was the first custom Parent WordPress theme that I developed from scratch.

Responsive Web Design

Over 50% of the stakeholders target audience used mobile devices or tablets to view the website, therefore a fully responsive website was important to both stakeholders and end users. The 420 Jerseys website utilized a Custom Parent WordPress theme and incorporates, HTML5, CSS3, JavaScript and PHP for markup, style and dynamic content. The website for the 420 Jerseys product line is fully responsive.

Graphics & Assets

The graphics were created with both Adobe Illustrator and Adobe Photoshop. The client provided the logo and product imagery, as well as, typography and color scheme. The photograph of the basketball court was a free photo from the Morgue Files website, which is one of my go to sources for rights free and literally free stock photos. The background image of the basketball court was a image placeholder for the mock-up and the CEO liked the image and decided we should use it on the live site.

Hosting, Search Engine Optimization & Social Media Integration

In addition to creating a website for 420 Jerseys, I set up hosting, setup a Facebook Page, Google+ business page and Twitter account for the 420 Jerseys product line, as well as, submitted the website to the Bing, Google & Yahoo search engines and business directories.